Portfolio Details

Project Overview

John Rennell, the founder of BINTO Company in Surigao City, launched Karrot Cake as part of their entrepreneurship course—a venture that turns fresh carrots into moist cakes and cupcakes, promoting both local ingredients and innovative student-led business ideas. As the graphic designer for this project, I was tasked with creating branding paraphernalia that would reflect the product’s freshness, creativity, and market appeal.

I used Canva for sizing and templating to ensure consistency across materials, Photoshop for color balancing and integrating design elements, and Kinemaster for adding visual enhancements like animated stickers and overlays in promotional content. These tools allowed me to create a cohesive and engaging brand that supports the vision and entrepreneurial spirit behind Karrot Cake.